A globally-recognised fitness-bike manufacturer and online retailer, headquartered in USA, operating on a high-growth e-commerce model. The company leverages the direct-to-consumer channel and third-party fulfilment houses to support strong volumes – especially during peak holiday seasons.
Peak Performance: Atturra delivers end-to-end visibility and efficiency for a fast-growing fitness brand.
About the Client
Business Opportunity
The company was experiencing rapid growth in its e-commerce operations, but its systems could not keep pace. Its legacy order-to-fulfilment cycle, built around NetSuite, Shopify and multiple third-party fulfilment houses, suffered from data-quality issues, inefficient “air-handling” of orders, and frequent errors in booking and revenue recognition. These problems threatened scalability, operational agility and impacted the business during critical peak periods such as holiday sales. The company needed a robust integration solution to rebuild its e-commerce fulfil/booking/fulfilment “triangle” and prepare for future seasonal spikes.
Atturra Solution
Atturra (via acquisition of the original service partner) implemented a comprehensive integration re-engineering project, using the Boomi Atomsphere platform to rebuild and optimise the e-commerce fulfilment chain. Key elements included:
- A full review of existing processes, identifying the lack of air-handling (i.e., error detection and correction) and complexity in posting fulfilment objects to NetSuite.
- Re-engineering of the order-to-fulfil, order-to-NetSuite and fulfil-to-NetSuite transaction flows (“the ecommerce triangle”) to improve data integrity and scalability.
- Technical implementation of custom objects in NetSuite to act as error-notification and tracking repositories, enhanced integrations to Shopify and third-party fulfilment vendors, and well-structured fulfilment postings into NetSuite via its API and fulfilment data model.
Outcomes Achieved
- The operations team experienced immediate relief, reducing instances of mis-posted orders from thousands to a very small number.
- Monthly financial close processes accelerated, thanks to improved data accuracy and fewer reconciliation issues.
- The business survived its peak holiday cycle (including Black Friday/Cyber Monday) with minimal scaling pain and significantly fewer fulfilment errors.
- Hundreds of hours of manual “air-handling” by the operations team were eliminated thanks to automated error-logging and tracking in NetSuite.
- Atturra demonstrated speed of engagement, cultural alignment, and agility in adapting to evolving requirements, delivering measurable business value quickly.
